September is Baby Safety Month

September 1, 2011

September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA). This September, JPMA is helping educate parents and caregivers on the importance of safely using wearable infant products including soft infant carriers, frame carriers, and slings.

Wearable infant products continue to grow in popularity with parents and caregivers. A carrier or sling provides comfort and security for the baby while allowing mom or dad some hands-free freedom.

Raising a bundle of joy takes care and knowledge to ensure the first years are happy and healthy. It’s important to know how to properly use wearable infant products, including cautiously following product instructions and using keenly attuned instincts when caring for baby at all times.

There is an abundance of material available today for parents looking for babygear safety information. Parents are encouraged to through the safety tips at  and gain powerful insight into the safe selection and use of wearable infant products A special section just for retailers provides ideas and helpful hints for promoting Baby Safety Month in-store. We invite you to celebrate Baby Safety Month 2011 and Carry With Care.

Baby Safety Month exists to increase consumer awareness of safety issues surrounding the safe use and selection of juvenile products. Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.”  In 1986, it was extended to a week long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.”


Do you use a wearable infant product with your baby? If so, take a picture of you and baby safely using a soft infant carrier, frame infant carrier, or sling and email it to

Your photos will be posted to JPMA’s Facebook fan page!

On or about October 1st, JPMA will randomly select two photos and recipients win a $50 gift card to Babies R Us.

Hurry- because this contest is only open til the end of September in honor of Baby Safety Month.

Be sure to check out all the great safety tips available and we can’t wait to see you Carry With Care!